Dazed and bemused
What Bicentennial mania was really like New City, 1996 • Republished 7/1/2025 [Note: I'm getting the jump on next year's "America 250"] One score and…
Unconventional wisdom
What's the countermove? Inversion shows you When it comes to corporate communications, I’ve learned that getting the core message right often means working backward. Most…
Gotta get a message to you
There are about a quarter of a million words in the English language. Use them wisely. Words matter. Even a single word can be important.…
This post contains zero thought leadership
The phrase 'thought leader' has become corporate jargon at its least compelling, often signaling more about someone's branding than their actual contributions. The phrase "thought…
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30 years of prank letters — and what we learned
Absurd queries, corporate comms evolution “…the deadpan and gullible responses from major corporations, especially when read aloud, bring on fits of laughter.” The New York…
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Second Banana: Examining the sidekick
Who they were and why the hero couldn’t make it without them Certain burning questions go unasked far too long. Why do some heroes need…
Excellent Media Experiences: Introduction
*Before the Internet “People and places were websites.” That thought wouldn't have made any sense in 1979, standing in the showroom of my local hi-fi…
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EME Part IX: When critics ruled the Earth
Your Excellent Media Experiences correspondent, who has spent eight installments cataloging great media, now turns his critical eye on Critics — and yes, he appreciates…
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The best and only advantage
Competitors will take apart your product. They'll reverse-engineer your process. Almost overnight, they'll duplicate your innovations, match your price, and mimic your services. But the…
EME Part VIII: Open web, early money
Latest entry in my Excellent Media Experiences - introduction and complete index here. The most recent prior entry covered the arrival of cable TV. Nobody misses the…
Stuart Wade 