The Hoosiers overwhelmed Alabama 38-3 in a Rose Bowl takeover The takeover started before I could even leave town. Standing at my AUS-LAX flight gate,…

Continue reading → Indiana owns Pasadena

*Before the Internet XRT's Saturday Morning Flashback — three hours of a specific year in rock — gets a full look in a separate post. Musical…

Continue reading → Excellent Media Experiences* Part VI: FM Radio

McSweeney's, 12/22/2000 “Get me—I’m givin’ out wings!” — Nick the bartender “What’s the matter with him? I never saw Nick act like that.” — George…

Continue reading → Nick: What went wrong

The greatest turnaround in college football history continues After beating #1 Ohio State (12-1) in the Big Ten championship game, Indiana (13-0) has earned the…

Continue reading → Believe it

LinkedIn: Great customer stories are important, but well-packaged ones win the day.  In a complex marketplace, staying ahead on product alone gets harder every year.…

Continue reading → Case studies that resonate

There are about a quarter of a million words in the English language. Use them wisely. Words matter. Even a single word can be important.…

Continue reading → Gotta get a message to you

The Indiana football Hoosiers have the opportunity to finish the regular season 12-0. It's never happened before and only Purdue stands in the way. Happy…

Continue reading → Message, belief, execution

SPECIAL TO THE AMERICAN-STATESMAN Moneyball by Michael Lewis Here's the dilemma: You are a Major League Baseball team's general manager, and you have $50 million…

Continue reading → Book review: Moneyball

Indiana football is on course to play for the Big Ten Championship and earn a spot in its second straight College Football Playoff. The Hoosiers…

Continue reading → Mendoza’s finest hour